If there’s
one thing that is never expected to change, it is Samsung launching new Galaxy
smartphone every few weeks. The company had only recently announced the new
Galaxy A300 and Galaxy A500 A-series smartphones and now two more devices have
leaked courtesy of Indian import tracking website Zauba. First it was the
SM-E500F that leaked a few days back and now it’s the turn of the SM-E700F.
Both smartphones could be part of the new Galaxy E-series lineup going by the
model names. Samsung recently decided it would do away with its conventional
naming scheme for Galaxy devices and move to a single-letter naming convention.
The A-series are already out and now it could be the E-series that can be
expected in the coming weeks.
Although
detailed specs of both the devices remain a mystery for now, Zauba does list some details
regarding the SM-E700F model. The first bit of information is regarding the
screen size. The smartphone will apparently sport a 5.5-inch display, meaning
this could end up being a phablet offering with mid-range specs. The price of
the device has been mentioned as $204, which solidifies that assumption
further. Samsung currently has very few phablets at such a low price point, and
this is the most expensive smartphone in the E-series lineup going by the model
number. The SM-E500F could be even cheaper, and the indicated price on Zauba is
around $156. The SM-E500F will sport a smaller 5-inch display according to the listing on Zauba.
Samsung’s
move to single-letter naming convention is probably to clear up the mess and
confusion in their current naming convention. Currently Samsung uses single
letter-naming for its flagship Galaxy S line but uses more generic names for
other cheaper devices. With the A-series and the E-series, we have now learnt
about two new series of Galaxy smartphones. But there could be more such device
families being launched next year, as by then Samsung would have moved
completely to single letter names for its Galaxy smartphones. I do wonder what
they’re going to do with the Galaxy Note brand though. It is far too popular to
get rid of now, and if they continue with the Note branding for their flagship
phablet, it will still be a little weird.
Along with
the change in its naming convention, Samsung is also trying to bring greater
changes to its Galaxy smartphone range after its market share has been
declining steadily over the past few quarters. Once the undisputed leader of
the Android market, Samsung finds itself under threat now by the onslaught of
Chinese OEMs that have started going global and are offering devices with
superior specs at much lower prices. The popularity of the Samsung brand isn’t
helping much either and its recent Galaxy S5 flagship smartphone hasn’t been as
successful as earlier Galaxy S line flagships. So in order to remain profitable
in the long-term the smartphone market is very critical to the company.
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