Thursday, 8 January 2015

Apple Facing New Lawsuit Over Misrepresentation of iPhone Storage



It never ends for Apple, does it? The tech magnate is facing another lawsuit, even though it is still battling Samsung in the iPad design trial. The company is being accused of misrepresenting its flagship device’s storage for marketing purposes, saying that iOS 8 changes the amounts of storage users have left.
This is a very controversial trial, and the class-action lawsuit refers to the storage space that iOS 8 takes up. In order to upgrade older Apple devices to iOS, you need at least 740MB of free storage space, which is quite a lot, especially for older devices which have less storage available. The main complaint here is that Apple advertises its device under a certain storage variation, which is reduced by almost 1GB when the update hits your device. Of course, it’s pretty absurd to sue a company for this, but Apple should indeed specify this when advertising their devices. In the lawsuit, the iPod touch is given as an example, where 3.7GB is taken from its initial 16GB by default, representing 23.1% of the total storage. The same calculation is applied for the iPad Air, which has 21.3% memory occupied by default, and the iPhone 6 Plus, which has 20.6%.

Some may consider that it’s unfair to charge customers full price for a device that has 16GB for instance, when 3.7GB of that is filled by default. That’s reasonable, but then again, every device needs a certain amount of memory for its software, which is in fact included in the device. The lawsuit is based on the fact that upgrading customers could not foresee the huge memory consumption, and thus lost a chunk of their memory without knowing about it. Another argument is that Apple is doing this on purpose to promote its own iCloud storage system, which is a premium service that allows you to store your files, photos, and other things, without worrying about the memory.

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